12 Cutting-Edge Marijuana Marketing Tactics That Work
The nice folks at Green Entrepreneur, the cannabis-focused online pub for innovative business-starters, were kind to allow us to expand on a long research about cannabis marketing.
There are nothing but barriers for intrepid cannabis and hemp entrepreneurs, and even after all the laws and regulatory hoops, lack of banking, unfair taxation (280E!), it's still terrifically hard to get product to market!
But some companies are managing to break through. And without further ado, here's a snippet from the article:
Restrictions on cannabis advertising are pushing companies to find creative ways to reach consumers.
Changes in the cannabis industry are occurring at light speed, and perhaps none so fast as in the marketing space. Remember when cannabis ads showed up in our social media feeds, and then, in what seemed like five minutes later, Facebook/Instagram and Google/YouTube began shutting companies down for posting them?
The very nature of marketing is changing, too. Usually it takes a creative marketing strategy to get a company noticed. But in cannabis industry, where The Man is always one step behind, those battles have to be won at the tactical level. Where you deliver your message is just as important as what you say. Here are some real-world examples of killer marketing placements that work.
1. Advertise on a Vending Machine
In the future, there will be vending machines for weed. Wait, what's that? The future is now. A California company called Grasshopper Kiosks makes digital vending machines for dispensaries that carry anything from pre-rolls to beverages and include refrigeration to keep the product fresh. The hi-res video touch-screens are perfect for advertising your brand on the interactive screen. Or you can wrap the entire machine with your branding...